The Coaching


Coaching Culture

At CPG we run a unique, homegrown training system. No other gym runs a group kettlebell training system that is as focused and robust as our Kettlebell Mastery System.

This system is brought to life by the coaches who deliver the training floor experience. These individuals are looked-up to by our members when they envision what is possible in their own lives.

People don’t care how much you know, until they know how much you care

Primal Coaches give more than they receive, they live their lives with unconditional positive regard to everyone around them, they strive to live their lives in accordance with the Four Agreements. They listen more than they speak, they believe strength has a greater purpose, and they always look to go above and beyond for their members.

Only a life lived in the service to others is worth living

- Albert Einstein

Being a Primal Coach is a position dedicated to service. If you are reading this it means you are one of those people.

You Rock.

Coaching Development System

All of our coaches onboard through a coaching self-development sequence: Coaches Pipeline

The Pipeline Includes:

  • Coaching scripts for every exercise taught in the Kettlebell Mastery System

  • The Milestones all coaches need to hit to become a Master Coach

  • Learning and growth tasks you'll need to complete in your first two quarters

  • Continuing education materials. We never stop learning.

  • All meeting responsibilities to get a full overview of our culture, coaching expectations, internal operating system, processes you'll need to know/run, training basics, etc.

The pipeline is designed to a new CPG employee and transform them into a Badass Master Coach in our Kettlebell Mastery System.

All referenced systems are housed in TRELLO. If you do not have a personal coaching pipeline yet be sure to speak to ask your General Manager.