THE FIVE WEEK PRIMAL CHALLENGE

Learn how to transform your body in 5 weeksREGISTER NOW

Join Chicago Primal Gym from May 8th – June 11th for our signature Primal Challenge!

Are you ready to make a change? Perhaps you just want to look and feel better. You may even be seeking a total transformation of your body and your life. Good news, friend. During the challenge, you’ll implement a simple set of primal behaviors that will deliver effortless weight loss, boundless energy, and vibrant health.

Unlock the best version of you with Chicago’s friendliest fitness tribe!

We’ve spent the last 4 years refining our challenge programs to deliver unmatched results to people just like you. The Primal Challenge is not for everyone, but if you’re willing to commit to your personal fitness, then you may be in for an experience like Sarah, Marty, or Lindsay…

“I lost 25 pounds, I’m 100% stronger (not a scientific measure but who cares). I feel better, sleep better, eat better (sometimes…), I have sweet guns, and someone complimented my leg muscles the other day. I’m still a shitty listener, though. CPG has done nothing for my listening skills.”    

“In one of the most insane years of my life, CPG has kept me centered. It has been the one place for an hour I can escape from answering work emails and calls, and focus on myself. I’ve lost 30 pounds, dropped 3 pant sizes, and am in the best shape of my life.”

“Before joining CPG, I never knew that I had the ability to be strong. I knew I was athletic as a kid, but I’ve always been petite and never thought of myself as someone strong. You guys have completely changed that and now I’m always looking for my next challenge. It comes in handy in my daily life, too. I can haul way more groceries, carry Dylan on my back for hours, and even hit the jungle gym with my kids. Also, it’s an added bonus that I have the best abs of my life AFTER two pregnancies.”  

The Five Week Primal Challenge

Learn how to transform your body in 5 weeksRegister Now

Join Chicago Primal Gym from May 8th – June 11th for our signature Primal Challenge!

Are you ready to make a change? Perhaps you just want to look and feel better. You may even be seeking a total transformation of your body and your life. Good news! During the challenge, you’ll implement a simple set of primal behaviors that will deliver effortless weight loss, boundless energy, and vibrant health.

We’ve spent the last 4 years refining our challenge programs to deliver unmatched results to people just like you. The Primal Challenge is not for everyone, but if you’re willing to commit to your personal fitness, then you may be in for an experience like Marty…

“In one of the most insane years of my life, CPG has kept me centered. It has been the one place for an hour I can escape from answering work emails and calls, and focus on myself. I’ve lost 30 pounds, dropped 3 pant sizes, and am in the best shape of my life.”

SO WHAT THE HECK IS THE PRIMAL CHALLENGE?

SO WHAT THE HECK IS THE PRIMAL CHALLENGE?

I created the Five-Week Primal Challenge in 2013 as a way for my friends and family to experience the almost unbelievable results of moving, eating and acting the way our paleo ancestors did.

Don’t worry… we’re not talking about hunting/foraging for your own food or ditching the modern conveniences we all depend on. This program is all about 21st-century habit-development focused on proper exercise, nutrition, and lifestyle choices. Here’s what to expect:

  • Effortless Weight Loss. When you exercise and eat the way humans were meant to, you’ll signal your genes to produce your optimal body composition with ease.
  • Boundless Energy. By removing toxins from your diet and focusing on proper sleep and hydration, you’ll experience a steady flow of clean energy to keep you motivated and focused all day long.
  • Vibrant Health. When your fitness, nutrition and lifestyle choices are well-aligned, you’ll develop a sense of vibrancy that will have everyone you know begging for your secrets.
  • Enhanced Sexiness. Did we mention that looking, feeling, and performing your best will help you feel sexier than ever?

Hurry – only 10 spots remaining for new members.

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How does the challenge work?

The support you need to be your best.

The Primal Challenge is a point-based challenge that is completed in teams of two.

In addition to training three times per week at CPG, you’ll score points for eating a whole-foods diet and simple lifestyle factors like getting enough sleep and practicing gratitude. Check out the 5 Week Primal Challenge Scoresheet for all the details.

To ensure your success, you’ll partner up with another competitor, receive access to our private Facebook group, compete alongside 100+ highly motivated Chicagoans, and receive unlimited coaching from our expert staff.

We’ve had well over 500 challenge participants since 2013 and consistently hear that social support and accountability is the key ingredient to truly implementing habit change.

Training Objective - Exercise 5x Per Week

You’ll complete three sessions at CPG and two “workouts” on your own. Your at-home workouts can be as easy as going for a walk or as strenuous as hill sprints. We’ll provide specific options based on your goals.

Nutrition Objective - Eat 3 Balanced Meals Per Day

Your goal is to eat three balanced meals per day. These meals must include protein + veggies + healthy fat. We’ll provide specific daily instructions and plenty of menu options to make sure your nutrition is simple and delicious.

Detox Objective - Avoid Dietary Toxins

Your goal is to eliminate grains, sugar and vegetable oils from your diet. These dietary toxins wreak havoc on every system in our body, including the brain and gut. You’ll learn exactly what foods to avoid to maximize your health. More importantly, you’ll build the preparation habits that result in delicious and nutritious meals available at all times.

Lifestyle Objective - You Choose!

You’ll have the opportunity to choose one of five lifestyle habits to complete daily:

  • keep a gratitude journal
  • meditate for 5 minutes
  • get 15 minutes of sunlight
  • read for 20 minutes
  • get 8 hours of sleep

This is a Partner Challenge!

You’ll complete the Primal Challenge with a partner to increase compliance and accountability.

Already have a partner? Great – you’ll be able to choose your partner once you register.

Don’t have a partner? No problem – we’ll pair you up with another participant with a similar personality so you can make a new friend as you unlock your best self together 🙂

Here’s how the challenge works

Training - Exercise 5x Per Week

You’ll complete three sessions at CPG and two “workouts” on your own.* Your at-home workouts can be as easy as going for a walk or as strenuous as hill sprints. We’ll provide specific options based on your goals.

*current CPG members may complete more than 3 weekly sessions at CPG

Nutrition Objective - Eat 3 Balanced Meals Per Day

Your goal is to eat three balanced meals per day. These meals must include protein + veggies + healthy fat. We’ll provide specific daily instructions and plenty of menu options to make sure your nutrition is simple and delicious.

Detox Objective - Avoid Dietary Toxins

Your goal is to eliminate grains, sugar and vegetable oils from your diet. These dietary toxins wreak havoc on every system in our body, including the brain and gut. You’ll learn exactly what foods to avoid to maximize your health. More importantly, you’ll build the preparation habits that result in delicious and nutritious meals available at all times.

Lifestyle Objective - You Choose!

You’ll have the opportunity to choose one of five lifestyle habits to complete daily:

  • keep a gratitude journal
  • meditate for 5 minutes
  • get 15 minutes of sunlight
  • read for 20 minutes
  • get 8 hours of sleep

This is a Partner Challenge!

You’ll complete the Primal Challenge with a partner to increase compliance and accountability.

Already have a partner? Great – you’ll be able to choose your partner once you register.

Don’t have a partner? No problem – we’ll pair you up with another participant with a similar personality so you can make a new friend as you unlock your best self together 🙂

Check out the 5 Week Primal Challenge Scoresheet for all the details.

Membership Options

CPG Members

(current members only)
$49
  • One (1) extra class per week
  • Optional before/after photos & measurements
  • Private challenge Facebook group
  • Chance to win awesome prizes
  • In-depth challenge guidebook
  • Unlimited coaching support
REGISTER NOW

If you attend at least 12 classes and you’re not 100% satisfied with your results at the end of the challenge, we’ll refund you no questions asked. Seriously.

Get Results

“I lost 25 pounds, I’m 100% stronger (not a scientific measure but who cares). I feel better, sleep better, eat better (sometimes…), I have sweet guns, and someone complimented my leg muscles the other day. I’m still a shitty listener, though. CPG has done nothing for my listening skills.”    

“I came to CPG with zero weight lifting or real exercise experience but struggled through the hard part of getting started. I listened to the coaches, learned the movements and achieved some pretty great results (lost over 50lbs!). But what really keeps me coming back is the community! The fun I’ve had and the friends I’ve made are what it’s all about!”    

“Before joining CPG, I never knew that I had the ability to be strong. I knew I was athletic as a kid, but I’ve always been petite and never thought of myself as someone strong. You guys have completely changed that and now I’m always looking for my next challenge. It comes in handy in my daily life, too. I can haul way more groceries, carry Dylan on my back for hours, and even hit the jungle gym with my kids. Also, it’s an added bonus that I have the best abs of my life AFTER two pregnancies.”  

FAQs

Who is the Challenge for?
The Primal Challenge is for anyone looking to take control of their fitness and health. It’s so easy to get stuck in a rut and feel like there’s no way out. What most people need is a simple plan and the support/accountability to stick to it for the long-haul.

If you want to be a part of a 250-member Tribe of fun and supportive Chicagoans who love getting strong, don’t take themselves too seriously, and celebrate the shit out of each other, then the Primal Challenge is perfect for you.

How does the challenge work?
This is a point-based challenge, with 35 points available each week. The points are broken out into four main objectives:

  1. Training (10 points per week) – your objective is to exercise five days per week. At least three sessions will be at CPG, and your other two exercise sessions can be as easy as a long walk or as strenuous as a tough swim or bike ride.
  2. Nutrition (1 point per day) – your objective is to eat three balanced meals per day. A balanced meal means you consume protein + vegetable + healthy fat. We’ll provide thorough instructions. Each day you eat three balanced meals you get one point.
  3. Detox (1 point per day) – your objective is to avoid grains, sugar, and vegetable oil. These foods are toxic and cause all sorts of health problems. Each day you avoid all three ingredients you’ll earn one point.
  4. Lifestyle (1 point per day) – you’ll get the option to choose between a few lifestyle habits, including meditation, journaling, and more. See the score sheet for specifics.
  5. Bonus (4 points per week) – each week we’ll announce a fun and playful bonus opportunity on our private Facebook group. These are specifically designed to build community and make you feel amazing. These surprises are always a highlight of the challenge.

The beauty of this scoring setup is the fact that you won’t sabotage your results if you slip up and eat a cookie or forget to eat protein at a meal. Each day is a fresh start and an opportunity to earn a point. We’ve seen massive success with 80% and above compliance. You don’t need to be perfect to achieve amazing results.

Do I need to give up ______ ?
That depends on the results you want to achieve. The detox objective includes eliminating grains, sugar, and vegetable oil. 100% elimination is the goal, but we’ve seen major success with 80% compliance and better. The beauty of our point-scoring system is that one slip-up won’t sabotage your score or your results.

Do I need to give up alcohol?
Nope! While we encourage you to consume in moderation, alcohol is allowed during the challenge. Keep in mind that grains are off-limits, which means beer and all grain-containing liquors (whiskey, most vodkas) are not allowed.

We suggest clear liquor (preferably 100% agave tequila) a splash of soda water and lime, a single glass of red wine, or a delicious (no sugar-added) dry cider. Again, moderation is key, as alcohol consumption impairs digestion and causes full-body inflammation — not cool if you’re trying to make a big change 🙂

I'm gone most weekends during the challenge - can I still compete?
Absolutely! Travel and other distractions will always trick us into thinking we can’t be optimally healthy. We’ll show you exactly how to navigate parties, weddings, and other social events that often derail our health efforts.

Plus, the point scoring is setup so that you can still earn a very high score even with one “cheat day” per week 🙂

If you’re traveling and/or have many social engagements coming up, that’s all the more reason to make your health and fitness a priority!

When can I train?
New members will choose a training group that best fits their schedule. We have options for all times of the day:

  • Group A – Monday & Wednesday at 7 PM and Saturday at 10 AM
  • Group B – Tuesday & Thursday at 6 PM and Saturday at 10 AM
  • Group C – Monday, Wednesday, and Friday at 7 AM
  • Group D – Monday, Wednesday, and Friday at 9 AM
  • Group E – Monday, Wednesday, and Friday at 11 AM

Groups will be limited to 12 people to ensure the highest quality learning experience.

**Already have significant kettlebell experience (i.e. 100% confident with swing & getup)? Awesome! You can request access to all CPG classes at checkout.

What are the sessions like?
Each session is 60 minutes and includes dynamic warm-up, mobility exercises, power, strength, and conditioning. Our main tool is the kettlebell, which we will teach you to use with absolute precision. You can also expect a multitude of bodyweight exercises, suspension trainers, sleds, battle ropes, rowers, fan bikes, and more.

Our coaches deliver unmatched hands-on attention to make sure you perform each exercise with proper technique.

Can I try a class before signing up?
Absolutely! Finding a fitness home is important and we want you to be 100% confident with your purchase. Send an email to sean@chicagoprimal.com to set up your free trial session.

How do I get a partner?
We can pair you up with another participant, or you can join the challenge with a friend. We’ll get in touch when you sign up to ensure you’re partnered up with someone that’s a good fit 🙂

Where are you located?
Chicago Primal Gym is at 1235 W Belmont in Lakeview (just west of Theatre Wit on the south side of the street).

Our facility has bathrooms, showers, towels, fresh water and serious good vibes.

Is this a fat-loss challenge?
Absolutely not. This is a “habit-development challenge.” If you follow the objectives with at least 80% consistency there is a high probability that you will lose substantial body fat during the challenge in addition to building lean muscle. Scoring for this challenge is based on completing certain daily habits, while fat loss is simply a by-product 🙂

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